Case Study
Our Understanding Epilepsy Campaign drove 20,000 readers to the customized site, with an emphasis on social media sharing.
The Understanding Epilepsy Campaign was sponsored by a clinical trial company aiming to help Epilepsy shed its stigma. We worked with the client’s preferred doctors and researchers to create the content, and effectively drove more than 20,000 unique readers to the custom site, with a focus on social media sharing.
Custom site
Our in-house team interviewed the client’s preferred leading doctors, as well as “real people” who have been affected by epilepsy to create the content. One of the articles, 3 little-known facts about Epilepsy, was shared on Facebook more than 4400 times in just three days.
News Feed
The News Feed ran on USAToday.com, above the fold in the News and Life sections, to drive readers to the site. We optimized the campaign daily by updating headlines and images, and running the Feed at different times of day to ensure maximum traffic.
Results
More than 20,000 unique readers visited the site, with an average engagement time of 2 minutes. More than 8,000 visitors were on mobile phones, and 6% of all traffic went on to visit our client’s website. As our client put it:
“It’s no surprise that this innovative content-based strategy has given us our highest click-through rates.”
Custom site
Our Understanding Epilepsy Campaign drove 20,000 readers to the customized site, with an emphasis on social media sharing.
The Understanding Epilepsy Campaign was sponsored by a clinical trial company aiming to help Epilepsy shed its stigma. We worked with the client’s preferred doctors and researchers to create the content, and effectively drove more than 20,000 unique readers to the custom site, with a focus on social media sharing.
Custom site
Our in-house team interviewed the client’s preferred leading doctors, as well as “real people” who have been affected by epilepsy to create the content. One of the articles, 3 little-known facts about Epilepsy, was shared on Facebook more than 4400 times in just three days.
News Feed
The News Feed ran on USAToday.com, above the fold in the News and Life sections, to drive readers to the site. We optimized the campaign daily by updating headlines and images, and running the Feed at different times of day to ensure maximum traffic.
Results
More than 20,000 unique readers visited the site, with an average engagement time of 2 minutes. More than 8,000 visitors were on mobile phones, and 6% of all traffic went on to visit our client’s website. As our client put it:
“It’s no surprise that this innovative content-based strategy has given us our highest click-through rates.”
News Feed
Our Understanding Epilepsy Campaign drove 20,000 readers to the customized site, with an emphasis on social media sharing.
The Understanding Epilepsy Campaign was sponsored by a clinical trial company aiming to help Epilepsy shed its stigma. We worked with the client’s preferred doctors and researchers to create the content, and effectively drove more than 20,000 unique readers to the custom site, with a focus on social media sharing.
Custom site
Our in-house team interviewed the client’s preferred leading doctors, as well as “real people” who have been affected by epilepsy to create the content. One of the articles, 3 little-known facts about Epilepsy, was shared on Facebook more than 4400 times in just three days.
News Feed
The News Feed ran on USAToday.com, above the fold in the News and Life sections, to drive readers to the site. We optimized the campaign daily by updating headlines and images, and running the Feed at different times of day to ensure maximum traffic.
Results
More than 20,000 unique readers visited the site, with an average engagement time of 2 minutes. More than 8,000 visitors were on mobile phones, and 6% of all traffic went on to visit our client’s website. As our client put it:
“It’s no surprise that this innovative content-based strategy has given us our highest click-through rates.”
The Results
Our Understanding Epilepsy Campaign drove 20,000 readers to the customized site, with an emphasis on social media sharing.
The Understanding Epilepsy Campaign was sponsored by a clinical trial company aiming to help Epilepsy shed its stigma. We worked with the client’s preferred doctors and researchers to create the content, and effectively drove more than 20,000 unique readers to the custom site, with a focus on social media sharing.
Custom site
Our in-house team interviewed the client’s preferred leading doctors, as well as “real people” who have been affected by epilepsy to create the content. One of the articles, 3 little-known facts about Epilepsy, was shared on Facebook more than 4400 times in just three days.
News Feed
The News Feed ran on USAToday.com, above the fold in the News and Life sections, to drive readers to the site. We optimized the campaign daily by updating headlines and images, and running the Feed at different times of day to ensure maximum traffic.
Results
More than 20,000 unique readers visited the site, with an average engagement time of 2 minutes. More than 8,000 visitors were on mobile phones, and 6% of all traffic went on to visit our client’s website. As our client put it:
“It’s no surprise that this innovative content-based strategy has given us our highest click-through rates.”
